It won't be long before Enterprise Mobility is considered 'business as usual'. But right now, it is analogous to the early days of PC adoption, where end users are largely creating the ‘pull’ for enterprise mobility, rather than the
IT department driving this out from the center. The mobile market is driven by consumers. The consumer (led by
consumer-oriented vendors) is setting the trends and establishing the de
jure standards, not the enterprise. Inconveniently for organizations, their employees are consumers too – hence the demand for BYOD.
